Courses
to help you bridge the gap between your brand and its potential
A Simple (and Significant) Reframing of Communication
The Communication Foundations course is the beginning of effective communication, helping people build a communication strategy that aligns with their brand and resonates with their audience.
Conversations to move your brand forward…with Project Unstuck
Project Unstuck is a collaboration among marketing professionals who recognize that we’re all good at something but not everything.
From brand discovery and communication to tech stacks and marketing funnels, the courses, consulting, and coaching available through Project Unstuck is designed to meet businesses exactly where they’re at so that they can experience what’s possible.
STORYTELLER AND COMMUNICATION CONSULTANT
AJ Hofstetter
Most of us don’t struggle to offer something of value. We struggle to understand and articulate the value we bring to the people it matters to. That dilemma is solved by putting in work to know our story, learn our audience, and then reach them with a message that matters. From there, we are able to give people an authentic experience with our brand.
REVENUE SYSTEMS
ARCHITECT
Dusty’s ability to capture, track, read, and utilize data helps business owners stop the leaks in their pipelines. Without someone like Dusty, we’re stuck with good ideas that go nowhere and do nothing. He turns pipe dreams into strategies, infrastructure, leads, and revenue.
Dusty Mumaugh
More from Project Unstuck
A simple system and framework for quickly making your message on-brand.
The tactical and practical steps to building an effective social media plan.
Solving the burden-of-content issues for marketing and communication teams.
Utilizing the power of AI is not as complex or confusing as many believe. Learn it here.
The best way to get your whole team on the same page.
A simple yet details plan for generating leads and creating real momentum.
The Process for Being Heard
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The Story
It’s worth putting in the time to know what needs to be said before we worry about how we’re going to say it.
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The Audience
Effective marketing is about storytelling, and good stories are about creating an experience for our audience.
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The Gap
Before effective messaging can happen, we must bridge the gaps between our ideas and their perspectives.
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Speak
The greatest measure of a message is whether it is received and understood by its audience.
The Clinic.
What if every member of your team was equipped to effectively say what matters most?
For communication within teams, between departments, and in the marketplace, SPEAK Clinics are about learning to say what needs to be heard.
Strategy Consulting
3 months at a time, we discover your story and build the roadmap and tools to communicate it.
Keynotes & Workshops
Discover a simple and disruptive perspective on communication that has an immediate impact.
Online Courses
At your own pace and with unique goals in mind, engage in the principles of the SPEAK Clinic.
Team
Training
A single or multi-day experience where people learn to use their voices while staying on brand.
Know your story.
Then tell it.
In that order.
To get started, either fill out the form or click on the “Schedule” link below. Let’s find a time to talk through your situation and explore a path forward.
Helping businesses know their story before they tell it.
I believe that a good story should do more than sound good; it should spark action, build trust, and connect people to what matters.
That’s good storytelling.
Take Time to Be Brief
The goal of communication shouldn’t be to say what needs to be said. It should be to say what needs to be heard.
The impact of our voice is directly tied to how well we connect with our audience. That means we have to know who we are as much as we have to know who we’re talking to.
Communication must be intentional if it’s going to be effective.
Take Time to Be Brief is a quick and simple read but has the potential to make a deep and meaningful impact to your communication.
Practical, Effective, and Human Storytelling.
It’s not that we don’t have a story. It’s that we don’t know it enough to tell it well.
Passing over the good parts.
Making too much of the bad parts.
A good story takes work…
to discover and to tell.