A start-to-finish framework for knowing and representing your brand—from initial discovery to the systems for building and maintaining consistency in strategy and reach.
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Standardize
to build the systems, rules, and protocols for communicating your brand message
Knowing Your Brand
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Position
to reach the right people with the right message, cutting out all the unnecessary
Knowing Your Audience
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Engage
to capture their attention with words and concepts that matter to them
Marketing Strategy
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Align
to build a consistent, relevant, meaningful connection by prioritizing their success
Establishing Authority
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Keep
to maintain the relationship by continually contributing to their success
Establishing Loyalty
Learn.
SPEAK.
Whether for yourself or your team, the process of understanding your brand so that you can reach your audience goes far beyond a social media strategy or a killer website.
It takes being intentional if you’re going to be effective.
