Find your story. Then tell it.

In that order.

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It’s not that we don’t have a story. It’s that we don’t know it enough to tell it well.

Passing over the good parts.
Making too much of the bad parts.

A good story takes work…
to discover and to tell.

  • Finding Your Voice

    Fractional Brand & Marketing Leadership

    Brand discovery and communication frameworks to help your business find its voice and implement the systems that will keep you consistent and effective

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  • Communication Training

    The SPEAK® Workshop & Training

    Training in the start-to-finish framework for discovering your voice and effectively and consistently using it

    Read more
  • An image of Greenspacing.

    Take Time to be Brief

    Available on Amazon, Barnes & Noble, and in the homes of anyone who knows my mom

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Effective communication isn’t in saying what needs to be said. It’s in knowing what needs to be heard.

Fractional Brand Leadership

Keeping you consistent & effective

Knowing who you are and communicating it to your audience are two very different things. You need to be able to set your standards and then maintain (and enforce!) them— all while targeting your audience in ways that matter to them.

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For training leadership, sales teams, and professional communicators—a start-to-finish framework for building and communicating a brand and its message, from discovering who you are, to positioning yourself to your audience, and reaching them with messages that resonate and contribute to their development.

Find your voice. Use it well.

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While voices and brands compete for influence and authority, we have to put in work if we hope to be heard. Based in the belief that effective communication doesn't happen by chance, this book introduces people to a pathway toward better thinking and better ideas about communication. Before everything else comes the essential call to take time to be brief.

Take Time to be Brief

Exploring the art of being heard
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You can probably say it better.

Find Your Voice. Schedule a Call.

Find your roadblock.

A brand dilemma keeps you from being clear. It blocks creativity and disrupts growth. Do you know the dilemma your brand is facing? Do you know how to overcome it?

The more clarity you find in your message, the more confidence you’ll have with your voice.

Find your voice.

How do you say who you are so that customers understand? How do you differentiate yourself in crowded markets? How do you know what’s most important? How do you stay consistent…focused…effective?

Connect big ideas with good ideas.

Find your way.

You need to connect big ideas with good ideas. Your vision of who you are and what you’re capable of needs to be given a path if you’re going to make the impact you’re capable of.

  • Our team recently had the opportunity to spend a day with AJ. The experience was a game changer for our top leaders. He challenged our communication in a fun and clever way that will stick with our team. I am convinced we are better at what we do for sitting under AJ’s unique abilities.

    -Brian, FCA Regional Vice President

  • This experience has been nothing short of amazing, and that's no understatement. AJ is miraculous when helping craft language, illuminate market possibilities, enhance vision, and get "dead" projects moving. His expertise brings clarity, insight, truth, and opportunity to your organization and platform. He wants you to win, and that's exactly who you want at the helm of a new launch, branding change, or product strategy.
    -Marius M., Business Owner

  • AJ has been a long-time partner and fractional marketing lead in a few of my businesses over the years. AJ has provided consistent, creative brand leadership that has helped me differentiate my businesses (Real estate brokerage and Business Coaching) and creatively position and communicate my brand. AJ has consistently been able to bring clarity and language to things we had struggled with for years. His work wasn’t just creative, it was also practical and effective.

    -Josh S., Business Coach

  • Any transition in leadership and direction comes with the difficult task of setting the brand trajectory of an organization without compromising the DNA of what makes it unique and effective. AJ was the ideal partner for our organization over the course of the transition in leadership and rebrand and into the continued management of our brand and marketing execution. We’re in a strong and well-managed position because of the work AJ does alongside us and on our behalf.

    -Michelle, CEO

  • AJ has an incredible knack for saying what you want to say better than you can say it yourself. During our process, there were times AJ would say something like, “Here’s what I’m hearing.” And I would respond, “Man, that was perfect. You nailed it.” AJ would simply reply, “You said it,” or “I’m just saying what you said.” His ability to crystallize core messaging authentically is a true superpower.

    -Skip J., Scale Architect & Business Advisor

Ready to use your voice?

Effective communication isn’t about saying what needs to be said but about knowing what needs to be heard.

If you’re ready to put in the work to find your voice—or if you aren’t sure what that will take—let’s spend 15 minutes on a call to figure that out together.

Schedule a Conversation
Discover Your Dilemma